By Valerie Di Carlo (c) 2007
Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profít pill that will bring them ínstant results.
Unfortunately, the frëe tools will only give you a rough guide and a quick indication whether a hunch is worth further research. These frëe keyword research tools are limited to basic information. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.
Real keyword research requires research AND analysis. There are so many aspects to the process that cannot be left to chance. Attempting to do the keyword research on your own is like going to a veterinarian to fix your car. My advise to all clients I do SEO consulting services for is to simply leave this task to the experts who have the correct keyword research tools and expertise.
Following are 5 tips for effective keyword research analysis:
1. Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the "clustering" or positioning, the variations of terms and the iterations of your keyword phrases.
Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO.
LSI is NOT new. Those doing keyword research over the years have always known to use synonyms and "long tail" keyword terms which is a simpler "explanation" to LSI. More often than not, these long tail, less generic terms bring more traffíc to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.
2. Page Specific Keyword Research - Target your niche keyword phrases for each site page
Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It's more work, but combined with best practice SEO, gives each site page a chance for higher ranking on its own.
3. Country Specific Keyword Research and Search Engine Reference
Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research - and then reference that country's search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten. So for example, be sure to chëck the search terms on google.co.uk or au.yahoo.com. And, of course, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.
4. Keyword Analysis - Cross referencing in the search engines
Once the majority of the keyword research has been done for a site page, it's time to plug those terms into the search engines to determine:
- If it is really the desired niche keyword for that page
- To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
- Are the other sites listed for your keywords truly your competitors?
- Are the sites listed for your keyword even related to your industry, products or services?
These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don't want to build your on-page optimization on the wrong niche keywords!
5. Ongoing Keyword Research - Repeat your keyword research on a consistent basis
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites - to name just a few. Maintaining ongoing keyword research is essential for best practice SEO.
Most Successful Strategy to Streamline Your Keyword Research Efforts:
Yes, many website owners will opt to do the keyword research and analysis themselves with only a marginal effect on an SEO campaign. It's not the most successful strategy to use for the most effective results.
To be certain of your keyword data, accurate keyword analysis should be performed - and cross referenced - across multiple expert keyword tools.
Effective keyword research lays the ground work for effective SEO results and can help you kick-start the ranking process - perhaps even giving you a step up on your competitors.
The most successful strategy to streamline your keyword research efforts is to hire an expert. Focus your business efforts on your strengths and expertise and allow the SEO experts to effectively perform the keyword research analysis correctly.
About The Author
Keyword Research Analysis expert Valerie DiCarlo helps companies large and small - worldwide - enjoy a long term improvement in website visibility, increased brand awareness, a continuous flow of new sales leads and higher revenues. To discover how you can improve rankings across multiple keyword phrases and search engines, go to: http://www.seo-web-consulting